Audi breaks U.S. sales record; on pace to exceed 100,000 vehicles sold in America for the first time

By Audi on Wednesday, December 15th, 2010

Audi broke its annual vehicle sales record in the U.S. Monday evening when it recorded its 93,507th transaction of 2010. The sale eclipsed the old U.S. record of 93,506 vehicles sold in 2007.

“This is truly an historic moment for Audi as the brand continues on its established course to become the most successful premium brand in the U.S. and globally,” said Johan de Nysschen, President, Audi of America. “Setting a new sales record reflects on the exceptional work done by the Audi team and our dealer partners. But credit for this achievement also belongs to the American premium car consumer who is choosing the advantages of Audi engineering innovations.”

Mark Del Rosso, Chief Operating Officer, Audi of America said there is no question that the brand will exceed 100,000 2010 vehicle sales by the end of December and that it will aim for another record-breaking year in 2011.

“We are on target to surpass the 100,000 mark,” Del Rosso said. “And, with an energized dealer body and exciting new products still to come, we believe that topping the new record is our next objective.”

The U.S. will be the fourth market for Audi globally with sales exceeding 100,000 vehicles, joining China, Germany and the United Kingdom.

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