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Archive for Category: "Lincoln"
Lincoln’s Future Looks Bright with MKC Concept
Detroit luxury has had a rough road the last fifteen years. Brands like Cadillac, Buick, and Lincoln began losing buyers to foreign brands like Mercedes, BMW, Audi, and Lexus – brands that came with youthful styling and techie innovations marketed towards younger affluent audiences. Fortunately for Cadillac and most recently Buick, General Motors caught onto [...]
Ford Trademarks “Black Label” Designation For Lincoln
Black is the color of pure luxury. In the credit world, black cards are rarer than platinum and the little black dress is a staple of class. There is a reason James Bond prefers a black suit. Things are much the same in the automotive world with companies like Mercedes-Benz having a Black Series, Audi [...]
Lincoln MKZ Hybrid Rated at 45 MPG
The fuel economy figures have been released for the all-new Lincoln MKZ Hybrid, and it has managed to snag a rating of 45 mpg across the board. This makes the MKZ Hybrid the most fuel-efficient luxury vehicle in America. Of course that doesn’t quite manage to beat the stellar 47 mpg obtained by its Blue Oval brother the Fusion Hybrid. The Lincoln should be more [...]
Three Ford Products Earn Top NHTSA Safety Scores
The National Highway Traffic Safety Administration (NHTSA) recently got their hands on a grouping of Ford Motor Company products and put them through their paces in a serious manner. A part of the evaluation outfit’s New Car Assessment Program (NCAP), the vehicles were exposed to three of the most horrendous crash tests standardized. After the dust [...]
Lincoln To Disregard The Halo
It hasn’t been too long since Ford’s premium brand, Lincoln, announced it would be entering a whole new kind of chapter. As it gets closer to launching its future lineup, the plan has revealed something rather interesting. Instead of putting efforts into spot light stealing, low volume rarities also known as Halo cars, Lincoln will [...]
AutoPacific Reveals Top Premium Brand: Lincoln
“We’ve found that more than one-third of new car buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck,” said George Peterson, president of AutoPacific. If Peterson’s statement holds true than Lincoln should have much success to look forward too. Based on thousands of customer satisfaction surveys, [...]
Lincoln MKZ Hybrid Lands Top Product Design Award from Global Green USA
The Lincoln MKZ Hybrid – the most fuel-efficient luxury sedan in North America – adds another distinction to its list of attributes as a winner of Global Green USA’s award for design innovation. Global Green USA honored the newest Lincoln at its 11th Annual Sustainable Design Awards in New York on Monday night. Kelly Rutherford, [...]
Lincoln Targets Women in New Urban Advertising Campaign
Lincoln has revealed a new urban advertising campaign tied to the 2011 Lincoln MKX crossover, a move that will continue to expand the brand’s efforts to differentiate the new Lincoln product in today’s luxury market. The “Touch Me All Over” campaign will show consumers that the Lincoln of today is both sexy and smart. “This [...]
Ford, Lincoln and Mercury August sales Decline
Consumer demand for Ford’s fresh lineup of high-quality, fuel-efficient vehicles helped the company continue to grow its retail market share in August for the 22nd time in the last 23 months. Ford, Lincoln and Mercury dealers delivered 157,503 new vehicles in August, down 11 percent versus a year ago, when Ford outpaced the industry during [...]
2011 Lincoln MKZ Hybrid is the Most Fuel-Efficient Luxury Sedan in America
Lincoln’s first-ever hybrid – the 2011 Lincoln MKZ Hybrid – is now officially the most fuel-efficient luxury sedan in America with an EPA-certified 41 mpg rating in city driving and 36 mpg on the highway. “The 2011 Lincoln MKZ Hybrid provides a real choice in the marketplace for customers looking for a vehicle that not [...]
