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Chrysler to Consolidate Its Minivans

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It would appear that the Chrysler LLC minivans will be hitting a fork in their road relatively soon.  In 2013, the company plans on splitting the Dodge Grand Caravan and Chrysler Town & Country between two markets, leaving only one for Canada and one for the U.S.  According to Reid Bigland, CEO of Dodge Brand, in an interview with The Detroit News, the reason is to keep things simple.  “If we go to one minivan, it would certainly be the Dodge Grand Caravan in Canada, but the Town & Country resonates more strongly here in the U.S., so that’s going to be the van in the U.S.”

The change-up will happen when Chrysler unveils its replacements for its current minivans.  Just like the previous vans, the next generations will share the same underpinnings and be built at the Windsor Assembly Plant.  In Canada, both the Dodge and Chrysler are sold but the Grand Caravan is the clear sales winner.  With a 10-to-1 ratio, it would only make sense to keep the Dodge name alive outside of the U.S. 

Source: The Detroit News

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2007 Chrysler Town & Country
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About Author

Logan Utsman is as true to a car guy as you will find. He is a man who loves all things automotive and will never be swayed any other way. A varied experience of hands-on mechanics, journalism and automotive manufacturer public relations has shaped his voice and understanding. Based in Knoxville, Tennessee, Logan is still looking for that perfect AMC Eagle.

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