Ford’s Pre-Owned Program Proves Its Worth

By Logan Utsman on Tuesday, August 14th, 2012

While new vehicle sales may take the bigger spot light, manufactures still count on certified pre-owned sales for steady revenue. Launched in February 2012, Ford Motor Company’s revamped Certified Pre-Owned (CPO) program recently received some positive news that should easily justify its own existence. With enticing offers such as increased warranties, more inspection points, better roadside service and better overall vehicles, the Blue Oval program is looking to see a 29 percent boost in sales compared to last year.

“As sales of our new products continue to grow, so will the demand for high-quality, low-mileage pre-owned Ford and Lincoln vehicles. That’s why we work very closely with our dealers to invest in our CPO program and make it even more competitive,” said John Felice, general manager, Ford and Lincoln Sales. The CPO’s increase can easily be contributed to the recent revamp it encountered earlier this year. Buyers looking for ever-so-slightly used Fords can now get a 12-month/12,000-mile comprehensive limited warranty as well as a seven-year/100,000-mile limited powertrain warranty. Both of those figures are greater than last year’s and to top it off, seven years of roadside service and three free months of satellite radio come with each CPO vehicle. With new technologies such as MyFord Touch, a whole new kind of inspection process has also been implemented to make sure that each gently used Ford is ready for action.

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