Inferno Orange Sonic Sets A Fiery Trend

By Christian Moe on Monday, July 23rd, 2012

Do you get upset when driving down the road and spot a car covered in some loud paint scheme? Do hues of bright green and flaming orange raise your blood pressure? Well we have some very bad news for you. GM wants to let everyone know that the bright Inferno Orange paint color is the second-most ordered color for the new Sonic hatchback.

Orange has been a color of choice for many Corvette and Camaro owners over the years, and Chevy wanted touse that tie to help infer the sporty attitude of the new compact hatch.

Fashion also had a play in choosing the color with Michelle Killen, lead creative designer in the color and trim studio and exterior paint expert at General Motors Design stating that, “fashion houses can quickly jump on the latest color craze, since their products are designed for shorter life spans, but long-lasting Chevy vehicles must feature colors that will remain attractive and on-trend for multiple years. We had a strong feeling that Sonic’s Inferno Orange would hit the trend at the perfect time and hatchback drivers would embrace it.”

Looks like they hit the nail on the head this time, and while we are fans of the “red ones go faster” camp, it is nice to see a wider color palette of autos cruising the highways.

Gallery

2012 Chevrolet Sonic Hatchback Pictures