March 2010 Auto Sales Top Expectations

By Auto Talk on Saturday, April 3rd, 2010

Heavy incentives drove U.S. auto sales to a 24 percent gain last month as the industry continued its comeback.

Subaru, Nissan, Toyota and Ford paced the gains, and all but two automakers advanced as the industry tallied 1,066,339 light vehicles sales for the month. Led by Toyota Motor Corp., manufacturers boosted incentive spending in March to levels approaching their all-time peak a year ago. This time, consumers responded.

	March 2010	March 2009	March % Chng	3 mos. 2010	3 mos. 2009	3 mos. % chng	March (+/-)	3 mos. (+/-)
General Motors****	188,011	155,334	21%	475,861	409,702	16%	32,677	66,159
Toyota³³	186,863	132,801	41%	385,670	359,670	7%	54,062	26,016
Ford***	183,425	131,102	40%	441,708	323,193	37%	52,323	118,515
American Honda¶	108,262	88,379	23%	256,412	230,985	11%	19,883	25,427
Nissan¶¶¶	95,468	66,634	43%	228,229	174,767	31%	28,834	53,462
Chrysler Group	92,623	101,001	-8%	234,215	247,208	-5%	(8,378)	(12,993)
Hyundai Group¶¶	77,524	65,445	19%	188,205	164,747	14%	12,079	23,458
VW³³³	30,868	22,254	39%	79,909	58,195	37%	8,614	21,714
Subaru	23,768	16,249	46%	57,494	41,532	38%	7,536	15,962
Mazda	23,193	21,974	6%	55,941	53,795	4%	1,219	2,146
BMW Group*	21,696	21,152	3%	55,129	51,325	7%	544	3,804
Daimler AG**	20,711	17,362	19%	51,996	45,213	15%	3,349	6,783
Mitsubishi	5,434	4,620	18%	13,623	13,834	-2%	814	(211)
Jaguar Land Rover	3,709	3,422	8%	9,091	8,596	6%	287	495
Suzuki	2,246	7,981	-72%	5,661	15,131	-63%	(5,735)	(9,470)
Porsche	1,905	1,749	9%	5,222	4,925	6%	156	297
Maserati	189	119	59%	394	274	44%	70	120
Saab Spyker Automobile³	133	-	-	133	-	-	133	133
Isuzu	-	-	-	-	165	-100%	-	(165)
Other	294	306	-4%	882	918	-4%	(12)	(36)
TOTAL	1,066,339	857,884	24%	2,545,791	2,204,175	16%	208,455	341,616

Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere. Source: Automotive News Data Center Note: Other includes estimates for Aston Martin, Ferrari, Lamborghini and Lotus Includes Mini and Rolls-Royce Includes Maybach, Mercedes-Benz and Smart Includes Volvo **Includes Saab through February 2010 ¶Includes Honda Division and Acura ¶¶Includes Hyundai and Kia ¶¶¶Includes Nissan Division and Infiniti ³The sale of Saab was final on February 23, 2010 ³³Includes Toyota Division, Lexus and Scion ³³³Includes VW, Audi and Bentley

Top selling light vehicles March 2010

	March		3 mos.
1. Ford F Series	42,514	Ford F Series	103,039
2. Toyota Camry	36,251	Chevrolet Silvarado	72,480
3. Chevrolet Silverado	29,886	Honda Accord	72,335
4. Toyota Corolla/Matrix	29,623	Toyota Camry	68,595
5. Honda Accord	29,120	Toyota Corolla/Matrix	63,740
6. Toyota RAV4	25,781	Nissan Altima	59,483
7. Nissan Altima	24,649	Honda Civic	53,627
8. Ford Fusion	22,773	Ford Fusion	51,411
9. Honda Civic	22,463	Chevrolet Malibu	49,339
10. Ford Focus	19,500	Ford Escape	45,091

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