Maybach May Be No More
By Logan Utsman on Friday, November 25th, 2011
During all 26 selling days of the United Stetes auto industry’s October, there were zero Maybachs sold. Owned by Mercedes-Benz, the Maybach name was brought back in 2002 to basically punch BMW-owned Rolls-Royce in the metaphorical face. They released two models: a large 57 and a house-like 62 limo both of which contained so much luxury they shouldn’t even be classified as cars. According to AutoWeek, Mercedes’s then chairman, Juergen Hubbert, set an annual global sales mark of 800 units. For nearly ten years, that figure has supposedly never once been achieved and because of that, Maybach has a slim chance of making past the 2013 model year.
“We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations,” said a Mercedes-Benz insider to AutoWeek. Currently riding on a modified version of the S-Class chassis, both Maybachs use Mercedes powerplants to heave their massive weight around. To replace the small void that will be left behind, there are talks of a even-more high-end version of the already high-end S-Class. A top-of-the range S600 Pullman is supposedly already in the works to serve duty as the most luxurious Mercedes-Benz available.
Source: AutoWeek.com
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- 2013, 57, 62, autoweek, End, luxury, Maybach, Mercedes-Benz, Production
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