Mazda Looks To Concentrate on Passenger Vehicles

By Logan Utsman on Sunday, March 25th, 2012

The automotive industry tends to shine its spotlight on passenger vehicles but many manufactures earn a large portion of their revenue from the commercial market. These bare-bones haulers serve one main purpose and that is getting work done and there will usually always be a demand for them. Unfortunately, not all automakers can be as success at the commercial game as others and Mazda Motor Company might just be one of them. Despite a workhorse history that dates back to the 1960s, the Japanese company is looking towards pulling out of the segment all together.

Currently, there are just a few commercial offerings from Mazda that are marketed in Thailand, Columbia, South Africa, Ecuador, Zimbabwe and their domestic Japan. According to an Automotive News article, a Japanese paper has the company mentioning a rapid fall in demand for those vehicles as of late, especially the ones sold in Mazda’s home country. The report said that there will no longer be a commercial “Zoom-Zoom” developed and sold in Japan and many of the company’s work vehicles will be sourced from Isuzu, Nissan and Suzuki. Another reason for the halt is a wanted concentration for passenger vehicles, especially now that the brand has launched its award-winning Skyactiv vehicle technology.

Source: AutomotiveNews.com

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