Back in June of 2011, BMW Group and Mini announced an approximate $776 million investment into its Oxford manufacturing plant and soon enough, the automaker will be going even further. Announced recently was a move to put an additional $388 million into UK manufacturing by the end of 2015. Not only will the Oxford facility benefit but the plants responsible for steel body pressing and engine building will also see the fruits of the investment. The plan was set forth in order to further support Mini’s global growth strategy that should allow for up to 10 different models in the automaker’s line up by mid-term.
“Over the last eleven years, MINI has been a unique global success and the BMW Group has even greater plans for the future development of the brand,” said Harald Krueger, Member of the Board of Management for BMW Group. In total, BMW has put about $2.7 billion dollars into the Mini brand since 2000. Back then, there was simply the Mini and its hot-rod variant, the S but fast forward to today and the model line has grown to include a wagon, a convertible, a dedicated coupe and an off roader. In the not t00 distant future, Mini plans to launch even more models which will require more workers and an even greater production capacity.
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