Subaru of America, Inc. today announced pricing for the 2011 Subaru Impreza WRX and WRX STI models. Arriving in dealerships in September, the aggressively redesigned 2011 WRX starts at $25,495 for both the 4-door and 5-door models. The 2011 WRX STI 4-door is $1,000 less than the starting price of the 2010 5-door (non-Special Edition) STI at $33,995.

Subaru Impreza WRX

Beginning at $25,495 – a modest $500 increase for the 4-door and the same starting price for the 5-door – the aggressive body style changes for WRX include new front & rear bumpers, wide front fenders and quarter panels, and a WRX logo side fender badge. The sedan adds a rear chrome satin finish and quad tailpipe outlets. The WRX receives new gunmetal gray alloy wheels paired with wider summer-performance tires. Additionally, all WRX models now have six upgraded speakers and come with steering wheel control switches for audio and Bluetooth functions.

The Subaru Impreza WRX Premium starts at $27,995 (both 4- and 5-door) and adds the All-Weather Package, power moonroof, and fog lights. The sedan also includes a standard rear trunk spoiler. The Subaru Impreza WRX Limited is available from $28,995 (both 4- and 5-door) and features HID headlights and leather-trimmed upholstery. A GPS touch-screen Navigation system is available on Premium and Limited trim levels and includes a 7" touch-screen and standard Sirius satellite radio.

Subaru Impreza WRX STI

The Subaru performance leader, the WRX STI, returns as a 4-door sedan – along with the 5-door for the 2011MY. The Subaru Impreza WRX STI 4-door starts at $1,000 less than the 2010 WRX STI 5-Door (non-Special Edition) at $33,995. In addition to its wide-body style, the WRX STI sedan also brings back its signature impressive rear trunk spoiler. All WRX STI models include the All Weather Package.

The WRX STI is powered by a 2.5 liter, turbocharged and intercooled Subaru Boxer® engine pumping out 305 horsepower. To further improve its performance, the 2011MY WRX STI has a retuned suspension that includes improved suspension bushings, larger front/rear stabilizer bars, and stiffer front/rear coil springs that provide tighter handling, less body roll and improved steering feel. All WRX STI models are available with optional GPS Touch-Screen Navigation with a 7" LCD touch-screen for $1,800. Additionally, all WRX and WRX STI models also receive a new mesh-type grill along with an upgraded audio system that includes standard Bluetooth hands-free calling and audio streaming, iPod control capability, an auxiliary input jack, USB port, and XM/Sirius capability with a roof mounted antenna.

A new trim level, the Subaru Impreza WRX STI Limited 4-door, is added with a starting price of $37,345 and includes leather-trimmed upholstery, 18-inch BBS alloy wheels, power moonroof and fog lights.

The Subaru Impreza WRX STI Limited 5-door starts at $35,995, and includes 18-inch BBS alloy wheels.

The Destination and Delivery charge for these and all 2011 Subaru models is $725 (Alaska D&D is $875). Complete WRX and WRX STI model information and prices can be found at www.media.subaru.com.

Subaru of America continues to enjoy record sales after its best-ever sales year in 2009, with June sales up 35-percent year-to-date.

Subaru of America announced that it is now offering Wi-Fi connectivity for the award-winning 2011 Outback crossover SUV model. The new Subaru Mobile Internet system creates a Wi-Fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle.

The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion.

Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.

Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources. Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.

Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic™ CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.

Subaru of America, Inc. is inviting fans to participate in an hour-long interactive conference call featuring Subaru Rally Team USA drivers, Travis Pastrana and Dave Mirra, Monday, July 26 at 6 p.m. EST. On the call, fans can ask questions and hear Travis and Dave talk about their preparation and plans for X Games 16, their love of Rally and the launch of the all-new 2011 Subaru Impreza WRX and STI.

“Travis and Dave love their fans and this is a unique way to connect with them on a more personal level,” said Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. “They are looking forward to talking about what’s going on with the Subaru Rally Team and are eager to drive their Subaru Impreza WRX STI rally cars at X Games in Rally Car Racing and the all-new SuperRally event.”

To join the live conference fans can sign-up here. Then on July 26 at approximately 6 p.m. fans will be called on the phone number they provided at sign up. Fans can also watch Dave and Travis compete live on ESPN during X Games Saturday, July 31, beginning at 4 p.m. EDT.

Subaru of America, Inc. posted record June sales with 21,601 vehicles sold in June 2010 -- a 16-percent increase over June 2009 sales of 18,620 units. Year-to-date sales totaled 125,960 units compared with 93,306 units sold through the same period last year, resulting in a 35-percent increase.

The current generation Subaru Forester continues to consistently break sales records more than two years after its introduction. Sales for June 2010 represent the best June ever for the Forester with 7,607 units sold -- a 25-percent increase over the same period last year. The top-performing Subaru Outback continues on its blistering sales pace with 6,554 units sold in June -- a 76-percent increase over the same period last year.

"June was a great month for us," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Our inventories are very tight and we still set a record for the month. Demand for our products continues to be strong and our retail network is working hard to sell efficiently."

"Now that we are halfway through 2010, the Subaru franchise is clearly on pace to establish another record–setting sales year," said Thomas J. Doll, executive vice president, Subaru of America, Inc. "This has been the best first six months in the history of the company and we are proud of the contribution from all members of the Subaru team."

Subaru of America, Inc. today announced that sales for April 2010 were up 48-percent over April 2009 with 23,198 units sold. Sales for the 2010 Subaru Outback were more than double the previous year with a 133-percent increase, while the 2010 Subaru Legacy posted a 50-percent increase over April 2009. This also marks the best-ever April for the company. The previous April record was established in 2008 with 16,771 units sold. Year-to-date sales increased 41-percent with 80,692 units sold versus 57,181 units over the same period last year.

"The Subaru brand is now consistently achieving new levels of sales, which is a tribute to our strong product line up," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are significantly ahead of last year's record sales pace and expect the momentum to continue."

"Our sales reflect the outstanding efforts of our retailers, the appeal our products represent to our customers and the recognition our vehicles continue to earn from opinion leaders," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "For instance, Kiplinger's Personal Finance recently awarded the 2010 Subaru Legacy and Outback vehicles with its Best vehicle awards in their categories, while Parents Magazine and Edmunds.com just named the 2010 Legacy one of the Best Family Cars for 2010."

Subaru of America, Inc. announced that its all-new 2010 Subaru Legacy was named to the "Best Family Cars for 2010" list by Parents Magazine and Edmunds.com, repeating the honor bestowed last year on the Subaru Forester. The Subaru Legacy scored points for its low, wide-opening trunk for easy stroller removal, a rear seat big enough for three kids and Subaru's standard Symmetrical All-Wheel drive system for secure all-weather driving and terrific everyday handling.

The award is the culmination of feedback from parents who own and drive the vehicles on a daily basis, as well as six months of test-driving and vehicle analysis by the judging team. Each vehicle was judged on safety, performance, family-friendly features and interior and exterior qualities.

"We are pleased that the Subaru Legacy is being recognized by the experts at Parents Magazine and Edmunds.com, following in the 'Best Family Car' tire tracks of the Subaru Forester," said Tom Doll, executive vice president and COO for Subaru of America, Inc. "We can't think of a better endorsement by not only true automotive experts, but by parents who put our cars through the rigors of family life day after day."

"This is the second year in a row that a Subaru has made the Parents Magazine/Edmunds.com list of Best Family Cars," adds Dana Points, editor-in-chief of Parents. "This year the Legacy won us over with its safety features and family-friendly details, like a roomy back seat and a trunk that is perfect for stroller-toting moms and dads."

This latest recognition by Parents Magazine and Edmunds.com is not the only back-to-back award Subaru has recently garnered. In 2009, the Subaru Outback was named the MOTOR TREND

2010 Sport/Utility of the Year®, following the Subaru Forester's win for the 2009 award, making Subaru the first brand to win two consecutive MOTOR TREND Sport/Utility of the Year® awards.

With this recent award, Subaru, which is coming off its best sales year ever in 2009, adds to its growing list of accolades for the 2010 Subaru Legacy. It was also was named an Insurance Institute for Highway Safety (IIHS) Top Safety Pick and Kiplinger's Personal Finance "Best New Car" in the $25,000 - $30,000 category.

Subaru of America, Inc. today announced that the 2010 Subaru Outback received the 2010 Ward's Auto Interior of the Year Award for popular-priced car under $29,999. The 2010 Ward's Auto Interior of the Year Awards list features winners in pricing and vehicle type categories, as well as special award winners for design, versatility and brand expression.

"We are thrilled that the 2010 Outback has been recognized by Ward's Auto in their 2010 Auto Interior of the Year Awards," said David Sullivan, Car Line Manager, Subaru of America, Inc. "During the design process, we spoke with numerous customers about what they wanted in a vehicle and we used their feedback to develop a car that is not only comfortable, but also includes interior features such as an electronic parking brake to open up console space and 60/40 reclining rear seatbacks. Coupled with 29 EPA mpg on our 2.5i CVT model, and over 71 cubic feet of available cargo space, the changes made to the Outback's interior have definitely resonated with consumers as sales have doubled each month over the same period as last year."

A team of eight Ward's editors evaluated 40 vehicles that have either all-new or significantly upgraded interiors this year. The vehicles -- both car and truck -- were divided into segments, with one winner named in each category. In addition, Ward's bestowed special awards for outstanding achievements in key areas. Having both designations allowed judges to rank vehicles against the entire field, regardless of segment and price. Judging criteria included aesthetics and design harmony, comfort, driver information, ergonomics, fit and finish, materials, safety and overall value.

"For years, the focus on safety and functionality has given us drab, uninspired vehicle interiors," said Ward's AutoWorld Editor-in-Chief Drew Winter. "This year's winners show style and original design is becoming as important inside the vehicle as it already is to the sheet metal outside. The new Subaru Outback is an efficiently designed package that delivers more room for passengers, more cargo space and an extra 4 inches of rear-seat legroom, compared with the old Outback," Winter continued.

The awards will be presented during a ceremony held as part of the Ward's Auto Interiors Conference on May 19 at the Ritz Carlton Hotel in Dearborn, MI. Registration details can be found online at www.autointeriors.com.

Subaru of America, Inc. today announced that it will sponsor Pilots N Paws to help them in their mission to relocate animals in need to loving homes. Pilots N Paws is a charitable organization comprised of general aviation pilots working together with rescue volunteers and shelters to relocate animals. The pilots donate their time, planes and resources to fly innocent animals to safe havens.

"As more than half of our owners have a pet, it makes sense for us to support animal-friendly organizations such as Pilots N Paws," said Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. "We are excited about this partnership which gives us the opportunity to help connect animals in need with owners looking to provide homes for these pets."

"Pilots N Paws is honored to partner with Subaru and promote our passion of helping innocent animals in need by flying them from overcrowded areas, to areas with adoptive homes waiting," said Debi Boies, co-founder, Pilots N Paws. "Subaru recognizes the important role that pets provide in our lives. Together, we will continue to give these animals a second chance at finding a loving family."

About Pilots N Paws

Pilots N Paws is a 501c3 charitable organization that is making a difference in the lives of abandoned and neglected animals. Comprised of general aviation pilots working together with rescue volunteers and shelters, pilots donate their time, planes and resources to fly innocent animals to safe havens. Thousands of animals have been given a new chance at life by moving them from overcrowded shelters to permanent homes. Visit www.pilotsnpaws.org for more information.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

Subaru WRX STI's took the top four of five positions at the recent ESPN X Games 13 Rally Car Racing Super Special event held at The Home Depot Center in Carson, Calif.

Tanner Foust of Steamboat Springs, Col. and co-driver Chrissie Beavis of San Diego won the race in their SYMS/Rock Star Rally Team Subaru WRX STI, but it was a close battle heading into the final stage against Ken Block and co-driver Alessandro Gelsomino in their Team Subaru USA WRX STI. Foust surged to the lead in the final turn and crossed the finish line .68 seconds ahead of Block.

"Block was leading us going out, and on the way back he must have caught bad breaks because he got really close and I was thinking 'Oh my gosh, there's no dust at the finish line, we might have a chance at this'," Foust said afterwards.

Travis Pastrana of Annapolis and co-driver Christian Edstrom of New York City driving a Team Subaru USA WRX STI were the favored team going into the event. However, during a semi-final heat Pastrana overtook a corner, crossed into Foust's lane and was disqualified for that stage. He finished third overall.

NASCAR regular Boris Said with co-driver John Buffum in a Team Subaru USA WRX STI came in ninth.

Final standings from the ESPN X Games 13 Rally Car Racing Super Special held at The Home Depot Center in Carson, California.

Driver / Co-Driver / Hometown / Hometown

1. Tanner Foust / Chrissie Beavis / Steamboat Springs, Colo. / San Diego, Calif.

2. Ken Block / Alessandro Gelsomino / Encinitas, Calif. / Los Angeles, Calif.

3. Travis Pastrana / Christian Edstrom / Annapolis, Maryland / New York, New York

4. Ramana Lagemann / Mark Williams / Boston, Mass. / North Potomac, Maryland

5. Colin McRae / Carolyn Bosley / Lanark, Scotland / Burlington, Ver.

6. Andrew Pinker / Robbie Durant / Perth, Australia / Oxford, England

7. Paul Choiniere / Jeff Becker / Shelburne, Ver. / Great Neck, New York

8. Andrew Comrie-Picard / Marc Goldfarb Edmonton, Alberta Canada / Atkinson, New Hampshire

9. Boris Said / John Buffum / Carlsbad, Calif. / Colchester, Ver.

10. Pat Moro / Mike Rossey / Dublin, Ohio / Rochester, Mich.

11. Matt Iorio / Ole Holter / Marlborough, New Hampshire / Long Beach, Calif.

12. Otis Dimiters / Alan Ockwell / Great Neck, New York / Stouffville, Ontario, Canada

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics.

Subaru of America, Inc. today announced that the restyled and more
powerful 2008 Subaru Tribeca received the highest rating in the U.S.
Department of Transportation's National Highway Traffic Safety
Administration (NHTSA) New Car Assessment Program (NCAP) crash tests.
The Subaru Tribeca received 5-stars in both the frontal and side-
impact crash tests for both the driver and passenger seating positions.

"Safety is a true hallmark of the Subaru brand and the Subaru Tribeca offers our customers the peace of mind of a comprehensive, proven safety package," said Tom Doll, executive vice president, Subaru of America, Inc. "Innovative structural design, plus advanced active safety technologies, combined with Subaru Symmetrical All-Wheel Drive and Vehicle Dynamics Control (VDC), our version of stability control - make Tribeca a safety performance standout in its segment."

NHTSA's New Car Assessment Program (NCAP) provides consumers with vehicle safety information, primarily front and side crash test results, and more recently rollover ratings, to aid consumers in their vehicle purchase decisions. The test results are relayed to consumers via an easily recognizable star rating system - from 1 to 5 stars, with 5 being the highest. The NCAP crash tests are conducted at speeds higher than required by the Federal Motor Vehicle Safety Standards for both side impacts, at 38.5 miles per hour, and full frontal barrier impacts, at 35 miles per hour. The tests are done to compare vehicles for the NHTSA Consumer Information Program and the results can be found at www.nhtsa.dot.gov.

Like all Subaru models, the 2008 Tribeca has been optimized for both active safety (the technology to help the driver avoid hazardous situations) and passive safety (the systems that help protect occupants in the event of a collision).

Subaru Active Safety

The active safety concept for the Subaru Tribeca combines "right size" proportions, with inherently crisp, agile driving responses and dynamic handling systems. Notably, the Tribeca is equipped with the company's most advanced version of Symmetrical All-Wheel Drive, combining Variable Torque Distribution (VTD) All-Wheel Drive with Vehicle Dynamics Control (VDC) stability control and four-wheel traction control (TCS). This combination of technologies along with its standard double-wishbone rear suspension endows the Tribeca with outstanding nimbleness and all-weather grip.

Just as important, is the specific way that Subaru has integrated these technologies, resulting in one of the most effective traction and handling systems on the market today. VDC is a highly sophisticated stability control system that actively controls the center differential's power distribution by means of a continuously variable hydraulic transfer clutch. The system distributes torque to the appropriate wheel based on input from steering wheel angle, yaw and lateral g-force sensors. It also monitors input from the ABS brake system, adjusting individual wheel braking as needed, helping to maintain vehicle control under a variety of driving conditions.

The 2008 Tribeca also features a 4-channel/4-sensor ABS braking system with Emergency Brake Assist. Emergency Brake Assist analyzes force and stroke on the brake pedal and increases hydraulic boost to provide enhanced emergency braking. A direct tire-pressure monitoring system and Electronic Brake-force Distribution (EBD) are also standard. The EBD system automatically adjusts front/rear brake proportioning based on vehicle load and is more effective than conventional brake proportioning valves.

Visibility Enhancers

For improved visibility, the redesigned 2008 Tribeca features larger rear quarter windows, plus new side mirrors with 50 percent larger viewing area. Tribeca Limited models with the optional touch-screen navigation system include a rear vision camera. When the driver moves the transmission shift handle into reverse, the center color LCD display will show what the camera lens can detect within its field of vision behind the vehicle. The screen view also features distance/width guidelines to assist the driver in backing up the vehicle.

Customers can also order reverse assist sensors as an optional accessory for any Tribeca model. Ultrasonic sensors mounted in the rear bumper detect objects behind the Tribeca and emit an audible tone as the vehicle gets closer to the object behind it.

Subaru Passive Safety

The foundation for passive safety in the Tribeca, and in all Subaru vehicles, is the proven Subaru Ring Frame Reinforced vehicle architecture. The ring frame reinforced unibody structure with a front-end configuration disperses collision energy in three directions.

This design forms a series of "rings" around the passenger compartment, providing protection in a variety of collision types. High-strength steel reinforced center pillars enhance side impact protection, which is further bolstered by optimally positioned side-impact door beams.

The Subaru Boxer engine contributes to safety, because it allows more crush room in front impacts. Subaru vehicles are designed to allow the entire powertrain to slide under the car along the floor tunnel in a severe collision, helping to prevent intrusion into the passenger compartment. In the rear, the spare tire is mounted underneath the vehicle to avoid intrusion into the passenger compartment. Additionally, a specially-designed 'M-frame' structure protects occupants with added reinforcement in the event of a rear collision.

Advanced Air Bag Systems

The heightened focus on side impact safety continues inside, where the Tribeca features standard front seat side impact air bags for thorax-area protection, and curtain side air bags (front and middle rows) for head and rollover protection. Mounted in the upper sides of the front seatbacks, the front seat side-impact air bags offer protection regardless of seat position. The curtain side air bags deploy from the headliner. Sensors in the vehicle determine if an impact engages the center pillar (deploying side air bags, belt tensioners and curtain air bags) or just the rear seat area (deploying curtain air bags). Special sensing and algorithms also will deploy and maintain the side curtain inflation when a potential rollover is detected.

The Subaru advanced frontal air bag system (SRS) uses dual-stage- deployment driver and front passenger air bags. A position sensor on the driver's seat track detects if the driver is sitting too close to the air bag, in which case the system would delay deployment of the air bag's second stage. The system also takes input from a seatbelt buckle switch, to determine if the driver is using the belt.

The passenger side front seat incorporates an occupant detection system that measures weight on the passenger seat - determining the presence of a child or adult - to control air bag deployment. In addition, the system takes input from a seatbelt tension sensor installed in the seatbelt anchor, as well as a seatbelt buckle sensor. If the system determines "empty seat" or "child" (based on weight thresholds), it sets the front air bag not to deploy and illuminates the "air bag off" indicator. If an adult is detected, the air bag will be set to deploy and the "air bag on" light illuminates.

All seating positions in the Tribeca feature a three-point seatbelt. The belt for the second-row middle passenger deploys from an anchor located in the headliner. All Subaru models incorporate electrically triggered pre-tensioners and force limiters in the front three-point seatbelts. These systems work together to gradually restrain the occupants and absorb the impact energy of a frontal collision. The seatbelt pre-tensioners operate simultaneously with the front air bags and cinch the front seatbelts to help restrain the driver and front passenger in their seats. Additionally, the mechanically operated torsion-bar force-limiters extend the belts to reduce the belt forces on the occupants' torsos. The seatbelt mechanism also absorbs energy through internal deformation.

The Subaru Tribeca also comes standard with active front head restraints that are designed to help reduce potential whiplash injury in a rear collision. A safety brake pedal system and impact-absorbing driver's footrest are also used to help reduce lower leg injury in a frontal collision.

In addition to these active and passive safety features, the 2008 Subaru Tribeca, launched at the 2007 New York International Auto Show, features more style and power. The vehicle boasts a new 3.6-liter engine that delivers 256 horsepower and 247 lb.-ft. of torque on unleaded regular gas. The exterior design of the new Tribeca is both streamlined and powerful, with a new, wider and taller grille, new front fenders and new hood design. In fact, all exterior sheetmetal is all-new for 2008 with the exception of the front/rear side doors. The grille is now integrated into the front bumper, featuring a new chrome spread-wing design.

For additional information and images of the Subaru Tribeca visit www.media.subaru.com.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America. For additional information visit www.subaru.com.