OnStar to Enter Mexico

By Logan Utsman on Sunday, September 9th, 2012

Sometime in 2013, the country of Mexico will join the U.S., Canada and China by having OnStar equipped General Motors products. The service will be available on Chevrolet, Buick, GMC and Cadillac vehicles throughout and it is looking to be just as thorough there as in other markets. To be included in the Mexican OnStar will be assistance such as navigation, vehicle security, and diagnostics which will be available 24/7.

“OnStar’s expansion into Mexico will make OnStar the preeminent provider of automobile safety and security services in Latin America,” said Mary Chan, president of Global Connected Consumer. The move to put OnStar on Mexican GM vehicles was done to both serve the demand of the market and to aid GM’s wanted expansion. Connected vehicle solutions is one way for the company to gain customer affinity and thus, OnStar will offer numerous and unique services. In addition to turn-by-turn directions, remote door unlock and vehicle diagnostics, a real, honest-to-goodness person will be on hand no mater what the hour.

“OnStar’s human contact is what makes it unique and differentiates it from other telematics services in the market,” said Jeff Christensen, managing director of OnStar Mexico.

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