Saab Hits a Personal Facebook Milestone

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In the midst of everything that is happening to Saab, there is still a grouping of people who honestly believe in the brand.  Recently, Saab’s official Facebook page earned 100,000 “fans”: a personal best for the company.  Not huge compared to others but impressive considering the sheer volume of drama that has surrounded the brand in recent months.  This milestone simply goes to show that Saab is truly a niche company and has some of the most loyal fans in the industry.  The page itself was originally started by an enthusiast with no official affiliation to the company other than driving their cars.  After building 13,000 fans on its own, Saab bought the page in 2009. 

“Our oldest Facebook friend is every bit as important as the most recent one,” said Knut Simonsson, Vice President of Brand and Marketing at Saab Automobile.  “We have always had a significant online presence for a company of our size, with much of it being fan-driven. To reach over 100,000 fans on Facebook is further testimony as to how much our fans like to associate themselves with our company.”  In the past few days, Saab fans have uploaded and shared more than 1,200 photos of their favorite cars.  The company then took those photos to build larger mosaics, which are available to download on Saab’s Flickr page. 

Source: Saab

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About Author

Logan Utsman is as true to a car guy as you will find. He is a man who loves all things automotive and will never be swayed any other way. A native of Knoxville Tennessee, he attended the University of Tennessee where he graduated with a degree in Journalism and Electronic Media. Having sampled nearly one hundred vehicles in his short life, he has yet to touch the surface that the automotive world has to offer. He will not stop until his automotive lust is satisfied; which might be a while from now.

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