According Merriam-Webster a stereotype is: …a standardized mental picture that is held in common by members of a group…
Many people think stereotypes are a bad thing, but one auto manufacturer has decided to take an associated stereotype and run with it: Subaru. “Subaru People” are the type of people who like the outdoors, they bike and camp, and prefer their dogs to their co-workers. Subaru’s new “Work Play Love” tour is designed to celebrate the balance in life that comes between work and play.
Todd Lawrence, promotions and sponsorships manager, Subaru of America explains the tour as, “Subaru is visiting companies that are recognized for having a positive work-life balance. Our ‘Work Play Love’ tour is a recognition of those efforts and an invitation to come out and play.”
Subaru has partnered with many active lifestyle companies such as Keen Footwear, Yakima and Trek to set up 50+ therapy stops. During an event, employees are encouraged to play outdoor games, see product demonstrations and mix up their own trail mix. There will also be giveaways for those in attendance.
Attendees to the events are considered Weekday Warriors, and Subaru wants to demonstrate just how their vehicles will uniquely suit these buyers.
To demonstrate what kind of people are Weekday Warriors, Subaru has prepared three seperate”personas” to choose from, the Balance Seeker, the Urbaneer and the Fresh Air Follower. Subaru has also built a 2012 Impreza to match those traits associated with each persona.
All in all it sounds like a load of fun, and we hope they manage to make a visit to our local business park soon.
If you are interested in details on each of the “Personas” provided by Subaru, check out the list and explanations below, followed by a high-resolution gallery of the all-new 2012 Impreza.
2012 Impreza Work Play Love Tour Personas
The Balance Seeker finds harmony in the fresh air and on the yoga mat. While they are successful at their jobs, they never live to work. A typical Saturday might include a visit to the farmer’s market, a walk with the dog and the tree pose in a nearby city park. In short, they know how to breathe.
Favorite Impreza features: fuel efficiency and moonroof.
The Urbaneer is an explorer of both cement jungles and tucked-away neighborhoods. Come rain or shine, workload or deadline, they always make time to get out and play. Their car might be filled with flea market finds, bike tubes, restaurant guides and backpacks. That’s because their curiosity cannot be contained and they are up for anything.
Favorite Impreza features: zippy handling and built-in Bluetooth.
The Fresh Air Follower loves having a pack on their back and a challenge in their sights. Whether its mountain biking to a hidden spot or camping under the stars, they escape to the trees every chance they get.
Favorite Impreza features: all-wheel drive and major cargo space.
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