BMW Group starts fleet handover for 2012 London Olympics topic posted in BMW Motorcycles Forum

Discussion in 'BMW Motorcycles' started by automotived, Jul 26, 2011.

  1. automotived
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    automotived Rookie

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    BMW Group has handed over the first fleet vehicle to the London Organising Committee of the Olympic Games (LOCOG) to support the 2012 Games - a bicycle.

    Global sales and marketing director for BMW Group, Ian Robertson, handed the bike to David Stubbs, head of sustainability for LOCOG in central London, as the one-year-to-go point approaches on July 27.

    A total of 400 BMW bicycles will be used by LOCOG in the run-up to and during the Games and will be part of a wide range of vehicles supplied by BMW Group, an element of the company’s Tier One sponsorship of London 2012.

    While the first fleet vehicle to be handed over was a bicycle, cars and motorcycles remain a vital part of the transport arrangements to ensure the smooth-running and full operational support of the Games.

    Robertson explained: ‘The majority of the fleet will be made up of diesel-powered cars, featuring the company’s award-winning and industry-leading EfficientDynamics technologies.

    ‘This has allowed us to meet LOCOG’s extremely challenging target of 120 g/km of carbon dioxide emissions, as an average across the fleet.’

    The 320d EfficientDynamics saloon will make up at least a third of the fleet and returns combined cycle fuel economy of 68.9 mpg and emissions of 109g/km.

    A new model, the 520d EfficientDynamics saloon, which made its world debut this week, will also feature significantly in the 2012 fleet. This mid-size car returns combined cycle fuel consumption of 62.8 mpg and has emissions of 119 g/km.

    Electric vehicles will also play an important role and the fleet will include 200 Mini Es and BMW 1 Series Active Es. In addition, BMW hybrid cars will make their first appearance on British roads and an innovative electrically-assisted bicycle, the Pedelec, will debut on the Olympic and Paralympic fleet.

    Motorcycles will feature significantly on the fleet too and their uses will include operational support of road and mountain biking events. BMW will supply a number of different models - R1200RT, R1200GS and F650GS.

    Robertson said: ‘The variety of different BMW Group vehicles in the London 2012 fleet, shows the depth of our dedication to provide sustainable individual transport to meet a broad swathe of different needs.

    ‘We will supply almost 4,000 vehicles, in addition to the 400 bicycles, from diesels to electric cars, hybrids to motorcycles, as well as innovative new products like the Pedelec.’
     
  2. joesharp
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    joesharp Rookie

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    this is really interesting, i hadnt heard about this. looking forward to seeing how it plays out.
     

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