GEICO Auto Insurance and Its Phenomenal Ad Campaign

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Founded in 1936 by Leo Goodwin and wife Lilian Goodwin, the Government Employees Insurance Company better known as GEICO, is a vehicle insurance company based in the U.S. Providing an automobile insurance service on government employees and military personnel in 1936, Leo Goodwin enlisted to the 'Insurance Hall of Fame' due to the company's tremendous success.

GEICO penetrates the general public after the computerized driving records became available in the U.S. in 1970. Normally, GEICO compromise directly to its consumers through telephone or via the internet, or investing some money by employing field based insurance agents.

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