According to the latest J.D. Power Initial Quality Study, the British SUV brand is at the bottom of the heap, with 204 problems per 100 vehicles. That's far worse than the industry average of 124 problems per 100 vehicles.
The poor showing is a repeat performance for the luxury SUV brand, which has been one of the bottom three of the Power IQS pack for three of the past four years.
How many vs. how serious
Land Rover executives say that it's not necessarily how many problems are found but how bad those problems are. It also matters how quickly the problems are corrected on the assembly line. Land Rover has fixed the problems detailed in the survey, said Al Kammerer, director of product development for Land Rover and Jaguar
