Why did Cadillac change all their car names to 3 letters?

H

Honda

New Member
I had a Deville a few years ago and now they are all like DTS, BTS, CTS?? It used to be a lot easier to know the differences, but now its confusing. Am I the only one that thinks this? Thank you in advance for any answers.
 
aztecgold733

aztecgold733

New Member
Because They're Abvreatations From A Long Time Ago Modles And Now They All Look Sporty And Cool And So Does The Name
 
A

agold_12

Guest
No you are not, all companies are doing that now, i guess it sounds cooler
Look at acura
CSX
RDX
RSX
MDX

Ok, like omg, i have no idea which is which.
 
Big Ski

Big Ski

New Member
Cadillac is an American company whose vehicles all had spanish names. My buddy who is a tech for them said it was to appeal to a different demographic - apparently not many hispanic people are cadillac drivers...
 
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