General Motors brand GMC recently launched a new advertising campaign that showcases the brand’s full line of premium trucks, SUVs and crossovers, including its popular Denali sub-brand.
The campaign features the entire GMC showroom for the first time since the 2000 launch of tagline GMC: We Are Professional Grade.
“The ads represent a broader, contemporary interpretation of the longstanding GMC positioning” GM said in a statement.
The “Precision” ads will air throughout 2015.
The automaker did not disclose how much the campaign will cost.
The campaign will be extended to digital, social and print advertising featuring every truck, crossover and SUV in the 2015 GMC lineup, according to GM.
Source: General Motors