Ford has been rather successful with the MyFord Touch infotainment system since its introduction in 2011. Sales of the in-dash infotainment system continue to grown with each passing year. In fact, almost 80 percent of all current 2013 Ford vehicles were optioned up with the MyFord Touch system.
There is one issue the 79 percent of buyers complain about: the lack of real buttons and knobs to operate simple functions like changing radio stations and air conditioning settings. The issues haven’t gone unnoticed by J.D. Power and Consumer Reports as their consumer satisfaction rankings for Ford have dropped considerably with complaints of the system being bulky and overly complicated to use.
Along with several software upgrades already released, Ford is now hinting at adding physical knobs and buttons to MyFord Touch.
The current F-150 already has several knobs and buttons that operate functions normally controlled by MyFord Touch in other vehicles in the company’s lineup. In a press release today concerning MyFord Touch’s dominance in the marketplace, Ford simply says, “The F-150 blends touch screen capability with traditional buttons and knobs, a similar balance planned for future Ford vehicles.”
