Porsche customers have again lauded the superior driving experience of their cars through AutoPacific’s 2007 Ideal Vehicle Awards (IVA) survey. The California-based automotive marketing and product-consulting firm created the IVAs to measure how closely a vehicle matches an owner’s expectations.
The Porsche Boxster achieved the first place IVA in the sports car segment, marking its sweep of all three 2007 AutoPacific sports car awards, including the Vehicle Satisfaction Award and the Motorist Choice Award jointly, presented by AutoPacific and IntelliChoice.
The Porsche Cayman received the premium sports car IVA, with the Porsche 911 placing third in this category.
“We take great pride in receiving another prestigious acknowledgment from AutoPacific,” said Peter Schwarzenbauer, president and CEO of Porsche Cars North America. “The fact that Porsche Boxster and Cayman customers can indeed say they are driving their ideal vehicle shows their passion is in sync with the sports car vision of our Porsche engineers.”
The IVAs are driven by data collected from thousands of new car and light truck buyers measuring the fusion between trust, anticipation, expectations and reality within specific product segments. The Awards incite the notion that automakers that best understand their customers and create the vehicle their buyers demand, come closest to the ideal.
Earlier this year, Porsche was deemed the most satisfying brand by its customers capturing AutoPacific’s first-place Vehicle Satisfaction Award.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.
