Fiat Group Automobiles and TomTom will present their latest Blue&Me–TomTom system, developed especially for Alfa Romeo, at the 80th International Motor Show in Geneva, an event that has become a traditional showcase for innovation in the automotive industry. The first model to be equipped with the new system will be the Alfa Romeo MiTo, followed by the Alfa Romeo Giulietta, the long-awaited model due to make its global debut at Geneva.

Blue&Me–TomTom is a fully integrated infotainment system that lets you manage telephone, navigation and information functions on a practical colour touch-screen. The system developed for the Alfa Romeo range will feature TomTom’s world class navigation technology. The seamless integration has been supported by Magneti Marelli.

As a result of this partnership, customers can enjoy a beautifully ergonomically designed in-dash system, backed up by TomTom’s navigation technology. This also ensures a safe driving experience. The display unit of the system is located in the centre of the dashboard making it easy to reach and to see. Additionally, all system functions can be accessed using either steering wheel controls or voice commands. The great flexibility of the system, the ease with which it can be updated and the many ways in which the TomTom HOME* for Alfa Romeo application can be personalised, provide conclusive proof of the advanced technology that has gone into providing a brand new user experience.

In addition to all the standard navigation functions, the Blue&Me–TomTom system for the Alfa Romeo MiTo displays and manages vehicle information. A “Fuel Efficiency” function monitors driving style in real time, in order to optimise fuel consumption. The system displays all trip information, including average speed, fuel consumption and mileage driven. Additionally, it shows the nearest fuel/LPG filling station and the nearest Alfa Romeo service centre. In addition, the new system includes the latest TomTom functions including “IQ Routes”, which lets you find the fastest route for your journey based on date and time of travel, calculated using a database of trillions of speed measurements.

More detailed information on the Alfa Romeo MiTo’s Blue&Me–TomTom system will be made available at the International Motor Show in Geneva between the 4th and the 14th of March 2010. Special press days will be held on the 2nd and 3rd of March.