When the Infiniti G35 sedan made its debut in 2002, it kick-started a brand that many believe only had one more chance to “get it right” or face certain death. And “get it right” is exactly what Infiniti did. Its combination of classic proportions, 3 Series-esque performance, and class-beating price legitimized Infiniti as a luxury performance brand all at once.
But competition did not stand still. Such is the case in the capitalist world. BMW launched a new 3 Series aimed at reclaiming its benchmark status. Lexus totally reengineered its IS range into something that is now actually worthy of consideration in the tough near-luxury segment. As the G35 reaches the twilight months of its lifecycle, sales figures clearly show the luster has worn off of Infiniti's once world-beater.
It's easy to see there's much riding on the G35 Sedan's successor – way beyond simple sales figures. The 2007 G35 Sedan must be able to reclaim its place as a benchmark in the performance near-luxury class. At the same time, Infiniti wants to prove to the world that it can compete face-to-face with the best, even when the sticker price is not a factor. Thankfully, they have a very solid foundation upon which to improve.