The Chinese market has become one of the most important regions for a global automaker. In order for a brand to be truly successful on a world-wide front, they must flourish inside the country as the vehicle demand growth rate is gaining pace each and every day. Audi made a strategic effort to grow inside China and recently, the fruits of their labor returned rather tasty. On path to continue with double-digit growth, the German automaker recently found out that since the first of the year, its Chinese sales have jumped up 37.8 percent and they don’t show any signs of slowing.
“Audi therefore continues to be the bestselling premium brand in China,” stated Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi AG. For the fist half of 2012, Audi sold 193,871 vehicles; a number that even surprised them. The blame can be heavily put on the Changchun built vehicles, the Q5 and A4 L. Both the locally made products saw a recent increase in sales with the SUV managing to bump its figure up by 86.7 percent compared to the start of the year.
“We intend to remain on this successful path in 2012 and to continue our double-digit growth,” said Schwarzenbauer.