Buick’s Verano, the small pseudo-luxury version of the Cruze, is going the way of the dodo. The news is a bit surprising considering Buick sold almost 32,000 of them last year, making it the second best-selling product on the lot. Soon, GM will crush your Grandmother’s dream of owning one. According to Automotive News, the Verano’s first and only generation in America will cease production in 2017. Although it was speculated that the second generation Verano that debuted in China was supposed to make it over here, it now seems that this won’t happen, and it’s all thanks to the crossover boom. The crossover market in America right now is very hot. Buick’s Encore is their best-selling vehicle, and being a small crossover, this is no surprise. So, although the Verano might continue to be a high volume car in China, sales are slowing here in America. With the all-new Buick Envision mid-sized crossover that is scheduled to arrive this summer, Buick has decided that its lineup is better without the tiny sedan.
Personally, I’m a little sad to see the Verano go. No, it’s not really an exciting car, but I always felt it had an endearing quality to it. At one point, you could even get it with a 250hp 2.0 liter turbo and a 6 speed manual! Of course nobody bought them, but just having the option gave Buick a unique choice in the market. Cool as the option may have been, it still is a Chevy Cruze in a cheap suit. Farewell Verano, you served those of advanced age across the country well.
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Written by: Justin Davis