GMC Terrain sales continue at a rapid pace as it enters its second model year. In the first seven months of the year, the Terrain has consistently taken just 13 days to turn on dealer lots, compared with 28 days for the rest of the compact SUV segment and 51 days for all vehicles.
“We’ve had an outstanding response to the Terrain since it launched last Fall,” said Lisa Hutchinson, GMC Product Marketing Director. “The Terrain is attracting new buyers to the brand who are looking for an SUV that offers fuel economy, exterior and interior styling, quality and safety that maintain GMC’s reputation for engineering excellence.”
The Terrain appeals to women more than any other GMC product. Approximately 46 percent of buyers are women, which is more than 20 percentage points higher than the overall brand. In addition, nearly 53 percent of all Terrain buyers are coming from non-GM trade-ins.
To keep up with consumer demand, GM has previously announced three production increases for the Terrain since its launch at GM’s CAMI Automotive Plant in Ingersoll, Ontario, which has developed an innovative production model to increase capacity of the vehicle.
The Terrain offers a best-in-segment EPA-estimated highway fuel economy of 32 miles per gallon. The vehicle comes equipped with a variety of safety and convenience features standard, including a rear-vision camera, USB connectivity, electronic child safety locks, six standard air bags, electronic stability control and the safety and security of OnStar.
The Insurance Institute for Highway Safety named the Terrain a 2010 Top Safety Pick, and it is a “Recommended Buy” by Consumer Guide.