Kia Motors America caused quite a stir with its first-ever Super Bowl ad, which featured a colorful cast of life-size children’s characters in the 2011 Kia Sorento CUV, including Muno from YO GABBA GABBA!, the award-winning children’s television series and live tour. Building on the momentum and increased brand awareness generated by the 60-second spot, KMA plans to extend its relationship with YO GABBA GABBA!, as the presenting sponsor of the upcoming YO GABBA GABBA! THERE’S A PARTY IN MY CITY! tour.
Fresh off a triumphant sold-out tour debut in 2009, a headlining performance at The White House, a critically-acclaimed, chart-topping album, and an appearance at Coachella that garnered rave reviews from spectators and media alike, DJ Lance Rock and the cast of YO GABBA GABBA! are heading back on the road to play to enthusiastic fans on a 60-city tour across North America as Kia Motors Presents YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY. One of today’s hottest live shows for families will make stops at top theaters, arenas and amphitheaters throughout North America, scheduled to start August 27 in Bethel, NY and ending in Dallas, TX on December 12, 2010. Yo Gabba Gabba! is a creation of Christian Jacobs and Scott Schultz. The tour is produced by S2BN Entertainment, in association with The Magic Store and W!LDBRAIN Entertainment.
In addition to entertaining both the young and the young-at-heart, the Gabba gang also will participate in various community service projects aimed at building homes and hope in the cities they visit during their four month journey across North America. One dollar from every ticket sold during the Kia Motors Presents YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY tour will be donated toward the homebuilding efforts of the Habitat for Humanity local affiliate in each tour city.
“Our 2011 Sorento ‘Joyride Dream’ Super Bowl spot exceeded our expectations, and with Muno as one of the stars in that adventure it was a natural fit for us to continue our association with YO GABBA GABBA! by joining their extremely popular live tour,” said Michael Sprague, vice president, marketing & communications, KMA. “This live show not only entertains and excites young families across the country, but the Habitat for Humanity aspect also presented Kia an invaluable opportunity to be a part of helping the community and those in need.”
The modern production features music, singing, dancing and animation as an interactive experience offering audience members of all ages the opportunity to witness their favorite characters come to life. Hip-hop legend Biz Markie is scheduled to join the characters on stage during the tour to teach kids how to beat box with “Biz’s Beat of the Day.” Special guests also will have the opportunity to join the party on stage for the Super Music Friends Show and Dancey Dance segments.
“As a leading provider of entertainment on screen and stage, W!LDBRAIN Entertainment is delighted to welcome Kia Motors as a presenting sponsor for YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY,” said Michael Polis, CEO, W!LDBRAIN Entertainment and executive producer, Yo Gabba Gabba!. “As a presenting sponsor, Kia Motors is uniquely positioned to dazzle audiences across North America throughout the 60-city tour,” he continued.
