Auto maker Mahindra & Mahindra is set to become the first company to sell an Indian-made vehicle in the US market, a report said Friday.

In an interview with the Wall Street Journal, Pawan Goenka, president of Mahindra’s auto and farm-equipment operations, said the company would launch a compact diesel pickup truck in the United States by the end of the year .

The 2.2-litre, four-cylinder vehicle will be assembled in India before being exported and is being promoted as a “no-nonsense” truck for work and play, Goenka said.

He added that the model had been road-tested in line with US government requirements and should be certified by the US Environmental Protection Agency no later than July.

The truck is currently sold in Europe, Africa and South America.

For the first four months of this year, US sales of small pickups have been flat, but Mahindra expects growth in the compact-truck segment from 240,000 sold last year to at least 300,000 by 2011.

Goenka said Mahindra expected to capture between five and seven percent of the market in its first year of full production.

  • jonathan34

    Excellent – can’t wait to get behind the wheels of one. A compact DIESEL pickup… who would have thunk it! About time one of them showed up in the market. Last time I checked the compact/midsize pickup space was being completely ignored by our OEMs. Kudos to Mahindra for believing in the potential for diesel in the US and understanding that full-size pickups do not satisfy all truckers’ needs. And if it takes them a little longer than hoped to get the product right, so be it. I don’t think anyone wants lousy products like those of Hyundai and Fiat when they first entered the US market.