YouTube is a bustling place these days with huge viewing numbers and many organizations seeing great opportunities for customer outreach.

Nissan is now the latest company to joint the do-it-yourself TV programming craze with NISMO.TV.

Nissan plans to capture its motorsports stories each week that will feature YouTube-branded vehicles and driver apparel. They say this content-focused and unparalleled behind-the-scenes access to NISMO’s teams is an effort to bring new fans to motorsports – and to Nissan as well.

For more information, watch the video below then check out NISMO.TV for yourself.

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