Created in 2003 as a joint venture between Nissan Motor Company and the Chinese Dongfeng Group, Dongfeng Motor Co., Ltd. (DFL) is looking to invest and expand heavily in China. A 50-50 split stake between the two companies has created the biggest automotive conglomeration inside the country and soon enough, it will be even greater. With the plan to build an all-new manufacturing facility in the Dalian, Liaoning Province, DFL is looking to boost its production of Nissan branded vehicles to 150,000 units annually by 2014.
“China is our largest market today and will continue to be one of Nissan’s most important engines of growth,” said Hiroto Saikawa, Executive Vice President of Nissan Motor Company. The new plant will be made possible by an investment up to $800 million and while its initial capacity will stand at 150,000 units, it will soon after reach 300,000 vehicles a year. Overall, DFL’s goal is to hit a sales goal of 2 million total units in China by 2015. “The Dalian plant reconfirms Nissan’s commitment to China and our willingness to continue delivering high-quality products to our Chinese customers nationwide.”