Forget shark week! Starting Monday August 8, Audi will launch an advertisement campaign to showcase the limited edition R8 GT supercar. Daily video highlights will be released on Audi’s facebook page and will run through Friday August 12. Filming took place on Infenion Raceway in Sonoma California and will feature LMP1 driver Emanuele Pirro. Not only will Pirro offer in-depth thoughts on the R8 GT, but he will also provide the antics performed in the videos.

“When I drove the R8, I thought it was impossible to produce something better,” Pirro said. “Well, Audi surprised me once again by building the limited-edition R8 GT. The result is a fantastic car both on the race track and on the road which is very difficult to achieve. It is a fantastic pleasure to drive this car.”

The Audi R8 GT Week video series will be first featured on Audi’s facebook page. It will also find a home on their Youtube page and regular updates can be read on their twitter page. Only 333 R8 GTs will be built, with only 91 units making it to the states. Pricing starts at $196,500 for the 560 horsepower V10 2012 Audi R8 GT super car.

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