J.D. Power and Associates study all types of industries for a multitude of reason. All this research serves one overarching goal however; inform consumers. During the Customer Service Roundtable in Orlando, Florida, Cadillac took home the distinction of being a 2012 Customer Service Champion.
This distinction places Cadillac within an elite group of 50 companies out of the 800 studied. The 2012 Champions are decided by using a large collection of data on customer feedback, perceptions and opinions.
Cadillac has been working towards this direction by implementing changes to enhance the luxury experience owners receive from the brand. “We’re in the midst of a mission to enhance every interaction a consumer has with Cadillac,” said Kurt McNeil, vice president of Cadillac Sales and Service. “We are strongly committed to customer satisfaction, and appreciate this external confirmation of our efforts.”
This is just one more feather for Cadillac’s cap. With the Cadillac Escalade receiving highest honors in the 2011 J.D. Power Initial Quality Study, and the recent declaration as “most-desired automotive brand” from Buyology Inc. Cadillac looks to be on quite a roll.
