Nissan is currently working towards bringing “Inspired Performance” to an even wider audience as they look to greatly expand their premium Infiniti division. The next plan of action is to grow sales in the Netherlands over the next five years and in order to do so, the brand has embarked upon a joint partnership with Visscher BV. The Dutch automotive group has a wealth of experience selling vehicles in the Renault-Nissan alliance and will soon oversee the operations of the Netherlands’ Infiniti market. Located in Amsterdam is the current flagship centre which will now be under the watchful eye of Visscher.
“I am delighted to welcome Visscher BV into the Infiniti family,” said Infiniti Europe and Middle East Vice President, Bernard Loire. Across the next 18 months, Nissan plans to open two all-new Dutch Infiniti sites with the help of Visscher. The full European line-up will be represented, including the newly released M35h Hybrid. And as Infiniti expands it vehicle range, the Netherlands market will grow with it. Next on the list is the compact car based around the ETHERA concept. “They (Visscher) have demonstrated that they share with us a commitment to providing Dutch customers with welcoming hospitality and attentive client care which are both core to the Infiniti brand.”
Source: Infiniti
