Chrysler will start a national advertising campaign for the all-new 2014 Jeep Cherokee on Oct. 28.
A 60-second commercial set to the background Bob Dylan singing “Motherless Children.” The commercial shows children playing, hiking and exploring a number of remote locations while a recording of Dylan from 1962 plays in the background, and a narrator talks about the desire for travel and adventure, reports Detroit Free Press.
The commercial, called “Built Free,” will air tonight on programs such as “The Voice,” “Blacklist,” “Revenge,” “X-Factor,” “Agents of S.H.I.E.L.D,” “Grimm,” “Scandal,” “Saturday Night Live,” and high-rated sports programming.
A second commercial will be beginning airing Nov. 11.
Source: Detroit Free Press
