Mazda announced its new advertising campaign entitled Game Changers.
“This is the largest advertising campaign for Mazda in the last 13 years, but more importantly, it is the most far-reaching and significant campaign in our history. Game Changers will be the unifying advertising campaign to tell the story of Mazda’s rich heritage in developing new and different ways to build outstanding vehicles, both for the immediate future and the launch of the 2014 Mazda6 sedan, but also to support the ongoing development of our strongest-ever product onslaught,” said Russell Wager, vice president of marketing, Mazda North American Operations (MNAO).
The new campaign will be launched in May 2013.
According to the company, the all-new Game Changers campaign will showcase various historical figures. Mazda will convey the new advertising message via in-cinema, television, print, out-of-home and digital media.
“The Game Changers campaign will be a different approach to creative advertising from Mazda. Telling the story of Mazda’s past and the historical things they have done, the Game Changers campaign uses similar ground-breaking stories from individuals in history who did things differently, which resulted in in them rising above their competition,” said Harvey Marco, creative director, Garage Team Mazda.
