General Motors announced that it made a strategic realignment to establish Cadillac, the flagship brand, as a separate business unit.
Additionally, GM said that the new Cadillac organization will expand to New York with a new global headquarters opening in 2015.
“Creating a new Cadillac business unit enables it to pursue growing opportunities in the luxury automotive market with more focus and clarity,” GM said in a statement.
“With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” GM President Dan Ammann stated.
Johan de Nysschen, who joined Cadillac as its new president in August, will be responsible for the brand’s overall operational performance.
The majority of functions with oversight and responsibility for both global and U.S. operations will be located at the new global headquarters. There will be no change to technical product development teams located in Michigan.
Cadillac has operations in more than 40 countries. Cadillac sales in China have grown 64 percent year to date.
Source: General Motors