General Motors raised the prices of its Chevrolet Silverado and GMC Sierra pickup trucks by up to $1,500, Fox News reported, citing a company spokesperson.
The automaker previously said it would keep prices the same for the redesigned 2014 trucks in order to aggressively market the new models. The company will offer as much as $1,500 in cash-back incentives to help offset the price increase.
The offer will be effective through the end of October.
“The launches of the 2014 Silverado and GMC Sierra are hitting their stride and evolving as expected,” GM spokesman Jim Cain said. “With the sell down of the ‘13 models nearly complete, this price adjustment was planned and is a normal part of business. We have the best trucks and they’re the best value in the market.”
Source: Fox News
