Subaru August Sales Increase 20 Percent

Subaru of America, Inc. reported August sales of 22,239 units. With the exception of last year’s outstanding result during the CARS program this was Subaru of America’s best August ever. Year-to-date sales totaled 172,182 units – a 20-percent increase.

The Subaru Outback posted another record month with 8,053 units sold in August 2010, a 37-percent increase compared to August 2009.

“August was another great sales month for Subaru,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Since last August and the CARS program we’ve ramped up production but demand has continued to outpace supply for our products. Thanks to our strong product line up, we continue to grow and are looking at another record year for the brand.”

Vehicle Lineup Aug-10 Aug-09 % chg Aug-10 YTD Aug-09 YTD % chg. Legacy 2,965 3,569 -17% 25,166 18,536 36% Outback 8,053 5,857 37% 58,230 29,755 96% Impreza 3,801 6,590 -42% 29,377 34,994 -16% Forester 7,234 11,870 -39% 57,672 55,602 4% Tribeca 186 797 -77% 1,737 4,941 -65% Total 22,239 28,683 -22% 172,182 143,828 20%

“The dedication and outstanding efforts of our employees and retail partners allow Subaru to continue to achieve new sales records,” said Thomas J. Doll, executive vice president, Subaru of America, Inc. “We have a strong product line that appeals to today’s buyers, and we are on target for another record-setting year.”